statement of indent

 

For my print advertisement, I will make sure it complies to the rules set out by ASA. For example, it will not contain content that can cause any offence or distress to members of the public this would include not involving graphic violence or harm that can cause widespread sense fear od discomfort. This is particularly important for this print as the brief says the advertisements would be on billboards in towns or cities where it can be seen by people who are not the target audience for example young children and could upset and cause them to ask their parents uncomfortable questions. The broadcast time of my documentary would be around 8-9 in the evening as this would be appropriate for my target audience as the content is not suitable for young children.

For the documentary to be successful I will have images of the criminal presented in a dark and negative sense by having the posters that show the murder in a dark black and red colour scheme this is to create negative imagery with the murder by colour. Posters that don’t have any people will have a dull and mysterious colour scheme and vibe as they can create interest in the target audience allowing it to further expand, posters with police will have a bright and hopeful colour scheme this to create a more positive feel and sense of hope. We will also have posters of a victim being watched this is used to create empathy and connections.

The documentary will appeal to 16–25-year-olds by having people of their age represented on the posters, to allow for connection to the documentary through age and young offenders. My documentary also appeals to the target audience by it being a crim documentary and over the years this genre has become increasingly popular with the younger generation. This can also be used for criminology and law students as the documentary can provide a realistic insight into the criminal mind and how the justice system operates. The sense of mystery in the posters can allow their imagination to grow and peek their curiosity.

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